Out-of-Home Reaches 75% of American Adults, The Breakdown
According to Arbitron’s recently released “2013 Out-of-Home Advertising Report,” 75% of American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month; and that rises to 84% among those who have driven or ridden in a vehicle. Beyond these somewhat generic top-line conclusions, the study goes deeper to quantify the range of online and offline responses/actions taken as a result of seeing an out-of-home ad.